The Adoption Ever After initiative includes such programming elements as "Kitten Bowl," "Hero Dog Awards," "American Rescue Dog Show" and daily pet adoption segments on "Home & Family," as well as off-air elements, grassroots efforts, social media outreach and strategic partnerships. In addition, Hallmark Channel's two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.